Sanica

20 YEARS IN BUSINESS

Nowadays it is easy to manufacture, but hard to sell the products. It is possible to master this difficulty by manufacturing distinctive products with outstanding quality at a reasonable price as a pioneering company. Sanica family has always been the pioneer. We preserve the passion we had the first day we started this business. We have always implemented investments and technological innovations with sensibility.

We believe that our corporation will sustain to future years through our efforts to manufacture modern products and follow the most recent technological innovations. We believe because we believe in our specialized personnel.

The main aim of Sanica is to become a world trademark on its fields. I believe that we are getting closer to our target. Sanica has become a preferred brand even in the countries which are hard to spot on the world map. Therefore, our future plans are taking shape due to high demand for our products.

I would like to thank to all my colleagues, and our sales partners who have supported and trusted us and who have been with us on good and bad days since the first day.

Best regards,
H. Nesimi FATİNOĞLU

SANICA BELONGS TO TURKISH PUBLIC

Companies and trademarks of companies are taken into account when wealth of countries are determined. Companies and brands are also used to make good publicity for their countries.

All the citizens should respect their country’s companies and brands representing them in the world. So that, the companies and brands originated from this country will belong to the citizens of this country more than their actual owners on paper. Today Sanica belongs to Turkish public.

We have 2.600 sales partners nationwide and Sanica brand is sold in 48 countries in the world with "Made in Turkey" label. We represent our country which we love from the bottom of our heart. Azerbaijan, Kazakhstan, Turkmenistan, Kyrgyzstan, New Guinea etc. Presidents use Sanica products in their bathrooms.

There is a fierce competition between the international brands. Foreign sales personnel give the priority to their own produce. We are given a chance when the quality and price of foreign products are not compatible with ours. The more I resent this situation, the more I respect it. They act responsibly because they know the future of their country depends on the strength of their national capital.

We are not as strong in terms of energy resources, mines and natural resources. We have only one chance. Which is production. We will produce non-stop. Our products should be special with high quality as well as cost effective. This is the Sanica’s philosophy. In this respect we are working on developing new products. We use the brand name Sanica in all of them. The main reason for this is that Sanica is accepted in the world market as a high quality and economical brand with multiple models. Therefore, we are improving our product range and increasing our revenue. It is crucial to meet the expectations of our clients with our new products. In this respect, we assure high quality and speciality of our products.

Sanica neither uses bank loans nor chases government funds, all its investments are equity capital. Unfortunately, Sanica's welfare alone is not sufficient for the wellbeing of our country. We wish the welfare of all the Turkish manufacturers. We resent the fact that many of our national brands have been sold to foreign investors in recent years.

Sanica is a Turkish capital and we want to keep the ball rolling. We will fight against all odds.

Kind regards,
Ali FATİNOĞLU

20 YEARS IN BUSINESS

We have pioneered for 20 years,

1987 We established our business in a 20 m2 store drawing figures on white ceramic tiles under the brand name Pano Seramik.

1987 Manufactured the first polyester bathtub in our store in Bakırköy.

1988 The first trade exhibition organized by Timder in 9 m2 stand.

1988 Manufactured the first hydro massage bathtub in Turkey.

1988 Started the manufacturing of water storage tanks.

1988 Started cultured marble kitchen worktops production.

1989 Manufactured the first cultured marble bathroom sink.

1989 Began producing bathroom cupboards. In those days it was only Denge and us manufacturing.

1990 Polyester klozet kapağı üretimine başladık ve bir süre Koza’ya fason üretim yaptık.

1992 We started polyester toilet seat manufacturing and contract manufactured for Koza for a while. 1992 Our first export was 36 truck loads of Jacuzzis from Holland Euro BM Company to Moscow central bank lodging buildings.

1993 We moved to our Beylikdüzü plant. This was our first company owned building.

1993 We started manufacturing the first acrylic bathtub.

1993 We started polyurethane reservoir manufacturing.

1994 We changed our brand name from Pano to SANICA

1994 We stopped manufacturing products other than acrylic bath tubs and reservoirs due to low demand in export.

1995 We started tempered glass cabinet manufacturing.

1999 We established our Silivri export plant. We started contract manufacturing for renowned international companies.

2001 Kavaklı plant was expanded and capacity was increased.

2001 We decided to use the only the brand name Sanica in our exports.

2001 Sanica built in reservoirs were manufactured in Italy with Italian Oliver.

2001 The successful young entrepreneur prize was presented by the Foreign Affairs Minister of the term İsmail Cem.

2002 The most successful businessmen award given by the Dünya Newspaper was presented by Eczacıbaşı Secretary General as the winner in İstanbul and the runner up within Turkey.

2002 A panel radiator plant of French Finnimetal Group in the city of Chanegy was purchased.

2003 Finnimetal was moved to Turkey Beylikdüzü and started manufacturing.

2003 Industry award was handed by the Treasury and Foreign Trade Minister Kürşat Tüzmen.

2004 Manufacturing of Sanica Combi started in Italy with Italian Herman company.

2005 Sanica Combi boiler production started in our own plants in Turkey.

2005 Sanica Bathroom Group manufacturing plant completely burned. Manufacturing started again within a month, a more modern plant was built in three months. The plant was not insured against fire.

2007 Our export increased up to 48 countries in Bathroom Group and 36 countries in Heating Systems Group.

2007 We serviced to 2600 sales partners with our 12 District offices within Turkey.

2007 We established a new company called A-KALIP moulding technologies and we started manufacturing our own moulds.

2008 We doubled our production with the new radiator line.

2008 We started manufacturing Acrylic sheet.